A Savvy Traveler's Guide to Seoul: 10 Mistakes to Avoid
What Not to Do in Seoul on Your 1st Visit
Among the most common mistakes people make when visiting Seoul are breaking social norms that are unique to South Korea. A general rule of thumb for any traveler is to learn about the culture of the place you’re planning to visit.
Despite being one of Asia’s most technologically advanced cities, Seoul has a vibrant cultural legacy dating back to the age of Confucianism. Locals have a deep respect for their elders, so you’ll experience many cultural norms that prioritize anyone above your age, rank, and position. Learn more about the common mistakes through our list of things not to do on your first visit to Seoul below.
1. Only staying in Myeongdong or Dongdaemun
Seoul has plenty of excellent neighborhoods
Good for: History, Photo
For many first-time visitors to Seoul, it’s quite easy to just stay in Myeongdong or Dongdaemun that are among the city’s most popular neighborhoods. However, Seoul has many unique districts worth exploring. The subway is a convenient way of getting around. You can find a station within a 10-minute walk of most sightseeing spots.
If you want a feel for authentic Korean culture, we highly recommend booking a hotel in Insa-dong. You’ll be within walking distance of iconic spots like Gyeongbukgung Palace and Bukchon Hanok Village. Stay at AMID Hotel Seoul or Nine Tree By Parnas Seoul Insadong and you’ll find yourself right in the middle of action.
Only staying in Myeongdong or Dongdaemun
2. Skipping Seoul’s natural attractions
There’s more to this city than just shopping and dining
Good for: Couples, Photo
Seoul is widely known for its excellent shopping and dining opportunities, as well as well-preserved palaces, temples, and villages. If you’re craving time in the great outdoors, you’re spoilt for choices.
At over 340 meters above sea level, Bugaksan Mountain (Baekaksan) is the highest peak in Seoul. Scenic trails take you through the city’s 15th-century gates and along ancient fortress walls. It takes about 2 hours to reach the top, where you can take in expansive views of Seoul and the Han River. If you’re in for a day trip, head over to the popular Nami Island that offers scenic vistas and charming natural vibes.
Skipping Seoul's natural attractions
3. Talking loudly on public transportation
Being considerate of other commuters is the key
Good for: Couples, Families
It’s common courtesy to refrain from speaking loudly when using public transportation in Seoul. Talking loudly is frowned upon because it’s seen as rude, disrupts the quiet atmosphere that many people use for resting or quiet reflection, and goes against cultural norms that prioritize consideration for others.
It’s considered impolite to be unnecessarily noisy in shared public spaces, especially after a long day of work. After all, they often use their time on the subway or bus to rest after a day at work. In fact, most Koreans aren’t shy of reprimanding you for being loud. So, talk quietly, don’t watch videos without your headphones, and make that call home only when you’re out of the metro or bus.
Talking loudly on public transportation
4. Using one hand to receive and give something
Using both hands is more respectful
Good for: Couples, Families
A cultural norm in South Korea is using both hands when accepting something from an elder person. The same goes for giving, too. Using only one hand is considered rude and disrespectful. While it might seem overly formal for simple transactions to outsiders, for Koreans, it is a fundamental way to show you value the other person, convey sincerity, and are not being careless or dismissive.
The gesture conveys modesty, not just towards another person, but also towards the act of giving and receiving itself. So, use both hands as a nonverbal method of showing respect for your seniors and anyone above you in age, rank, or position.
Using one hand to receive and give something
5. Sitting on priority seats on the subway
Locals aren’t afraid of asking you to give up your seat
Good for: Couples, Families
Subway trains in Seoul have several seats reserved for the disabled, elderly, and pregnant people. You can find them at the far end of each carriage. Keep these designated subway seats free as a sign of respect and social consensus, not a legal requirement.
These priority seats are set aside for people who may have difficulty standing, and even when empty, it is considered impolite for able-bodied adults to occupy them. Doing so is seen as inconsiderate and goes against the social norm of leaving these seats open for those who truly need them. Locals aren’t shy of reprimanding those who sit on these priority seats, so stick to the regular seats or stand if those are occupied.
Sitting on priority seats on the subway
6. Wearing shoes inside someone’s home
The same goes for certain restaurants
Good for: Couples, Families
Entering someone’s home without removing your shoes is a common mistake that people make when visiting Seoul. Many Asian households often dine, sit, and sleep on the floor, so keeping it clean is a priority. As shoes track in outdoor dirt, grime, and bacteria, it’s important to take your shoes off to show respect and maintain cleanliness.
This tradition is deeply ingrained in the culture, reflecting the importance of a clean living space and is considered an act of courtesy for the host and guests alike. Some restaurants and teahouses in Seoul impose a no-shoe policy, so always check before entering.
Wearing shoes inside someone's home
7. Refusing a soju shot with an elder
It’s very offensive to Koreans
Good for: Couples, Nightlife
If someone older offers you a shot of soju, it’s a gesture of friendship. Refusing it is basically a form of disrespect to that person. In a culture built on respect for elders and a strong emphasis on group harmony, turning down a drink can be interpreted as a personal rejection or an insult to the person offering it.
The drinking culture in Seoul is more about socializing than getting inebriated. If you’re not a drinker, you may opt for a non-alcoholic beverage instead. After accepting, turn your head away from the elder to drink as a sign of respect.
Refusing a soju shot with an elder
8. Eating before the eldest at the table
The eldest always tucks in first
Good for: Couples, Families, Food
If you’re dining with a group in Seoul, always wait for the eldest at the table to start eating first. Koreans also don’t leave the table as soon as you’ve finished the meal. You’d have to wait until the eldest person permits you to leave.
This practice signifies that you acknowledge the higher social rank and age of the eldest person and allows them to set the tone for the meal before others begin to eat. If you’ve been lucky enough to be invited to dine with locals, take your time to enjoy your meal and learn about the Korean culture.
Eating before the eldest at the table
9. Assuming everyone speaks English
Basic Korean goes a long way
Good for: Couples, Families
While Seoul is the modern capital city of South Korea, many locals aren’t fluent in English. It’s generally not a very widely spoken language in South Korea.
However, you’ll have better luck finding a local who can speak English in main tourist neighborhoods, such as Myeongdong, Dongdaemun, and Hongdae. These districts even have tourist information centers with English-speaking staff and travel brochures to help you navigate your way around the city. To be on the safe side, learn some basic phrases in Korean.
Assuming everyone speaks English
10. Missing out on Korean bathhouses
They’re great for overnight stays, too
Good for: Budget, Couples, Families
Korean bathhouses or jjimjilbang are great for unwinding after a day of sightseeing in Seoul. You can find gender-segregated bathhouses, hot tubs, snack bars, outdoor pools, fitness clubs, and noraebang (karaoke rooms).
What you might not know about these 24-hour sauna rooms is that they often serve as affordable accommodations for budget-conscious travelers. Spacious sleeping quarters with sleeping mats or bunk beds are available if you’re planning to spend the night. For a luxurious take on the jimjilbang experience, head to the Four Seasons’ three-story spa.
Missing out on Korean bathhouses
This article includes opinions of the Go Guides editorial team. Hotels.com compensates authors for their writing appearing on this site; such compensation may include travel and other costs.